• For the second year in a row, Litera Meat asserts its support for pork producers through one of the most renowned award events of the industry
• The organisers of the event have reinvented its format and —on this occasion— the award will be broadcasted over the Internet on a virtual gala to take place on Friday 27th November throught the platform premiosporcdor.com
Litera Meat, 24th November 2020
Litera Meat shows its support for the pork industry once again and becomes one of the official sponsors of the 2020 Porc d’Or Awards, a renowned event within the industry, which is organised by the Institute for Research and Technology in Food and Agriculture (IRTA, in Catalan) with the support of the National Association of Pork Livestock Producers (ANPROGAPOR, in Spanish) and the Ministry of Agriculture, Fisheries and Food (MAPA, in Spanish).
In this edition —to be broadcasted in streaming for the first time—, Litera Meat will have its own virtual space where users will have access to the brand’s most relevant information and will be able to know about the Company’s commitments and vision within the pork industry, a sector of key importance for the Spanish economy, since it accounts for about 39% of total livestock production and 9.5% of global industrial production. In parallel to the gala, this edition will host a virtual fair where industry experts —both enterprises and farmers— will be able to interact and share opinions. ‘Supporting the industry sector is part of our corporate social responsibility and —in this atypical year— it becomes more necessary to recognise the effort and passion of all the professionals working in the industry. We could not be absent from this new edition of the Porc d’Or awards,’ stated Manfred Bos, the CEO of Litera Meat.
A Key Industrial Sector
The Spanish pork industry has consolidated as the third global power regarding pork meat exports, following the U.S.A. and Germany. In addition, domestically, it is a key industrial sector since there are over 86,500 pork livestock farms, more than 3,000 meat companies and over 1 million directly or indirectly related jobs.